Services to develop your Search Engine Marketing Strategy
As a Professional Search Engine Marketer, these services will help me to discover your most relevant search engine keywords and search terms, analyze them against your competitor’s rankings and provide you with a report identifying your strongest results.
Discover your optimum keywords, compare your competition, develop a strategy
Pre Website Development
Using either your mission statement or a brief synopsis of you business plan, I research and produce at least 30 Keywords and Search Terms relevant to your businesses nature and provide you with available domain names for your consideration.
Companies or individuals planning a new website venture will discover their Search Engine visibility possibilities with a complete report of relevant keywords and their competitive analysis.
The report serves as a guideline to optimize your websites content for a more effective Search Engine Marketing strategy.
Companies or individuals with existing websites will strengthen their Search Engine visibility with a complete report of relevant keywords and their competitive analysis with these services. The results form the basis for better SEO (known as Search Engine Optimization) stronger SEM (known as Search Engine Marketing) and effective PPC (known as Pay Per Click) Campaigns.
Search Engine Keyword Discovery will research and produce your Keywords and Search Terms, and audit up to 4 pages.
Analyze your content text for optimum keyword saturation and performance. Optimized content is as important for favourable rankings as keyword selection.
On each chosen page a complete audit of the text for keyword content, image optimization and link control will be performed. Text will be given that can be cut and pasted into the pages and uploaded to the server.
This service is available on an individual page basis as an extension of the Discovery Services shown above.
How you benefit from SEO Discovery Services
Discovery services will provide businesses starting to develop a web presence with tools to optimize their websites content for search engine visibility and individuals with existing sites a competitive positioning and ranking advantage
- Identifies the strongest keywords for your business
- Analyzes your competition for their rankings
- Audits your current websites content and provides options
- Supplies META Tags and Titles for each page analyzed
- Develop a list of terms for future Pay Par Click campaigns
How the data from this service is used
The results form the basis for future development with SEO (known as Search Engine Optimization), stronger SEM (known as Search Engine Marketing) and effective PPC (known as Pay Per Click) Campaigns.
Once you website is developed we can work together to build your SEM Plan. With Search Engine Optimization, site maintenance and monthly submissions, every effort will be made to give your website higher rankings and visibility in the Search Engines.
With the Search Engine Optimization in place, it is time to expand your SEM strategy with Search Engine Submissions.
Using only ethical submission methods, I will continually submit your website pages to search engines, adding new pages to the submission lists and maintaining your sitemap files.
Monitored submissions improve your website visibility in the Search Engines results pages. Maintenance reports, monitoring the rankings of your keyword positions are delivered to you via email and include Competitors Search Engine Visibility Comparison Report showing how your rankings compare to that of your competitors in the top 6 Search Engines.
With the Search Engine Submissions in place, increase your SEM to the next level, start a Pay Per Click Marketing Campaign and drive qualified traffic to your website
If you are considering a Pay Per Click Ad Campaign, this service will provide you with relevant keyword data and costs you could meet; this information is especially valuable when considering your PPC Campaign budget.
Using the Keywords and Terms identified in your SEO Discovery, I will explore both Google Adwords, and Microsoft AdCenter, the top PPC Campaign providers today. The resulting data will provide you with the best possible keywords, and the Cost Per Click currently in place for the Number 1 slot in search results pages.
PPC Campaign setup, deployment and ongoing maintenance with Google Adwords or Microsoft AdCenter. Google Analytics tracking allows you to monitor your account and individual keyword activity.
Using the keywords developed during your SEO research or PPC Keyword Discovery we can further enhance your websites visibility with a campaign designed to get the visitors your want. You set your budget and I will send you monthly activity reports and monitor the progress of your campaigns and your keyword activity.
PPC Landing Page Development
PPC Landing Page Development
Maximize the potential of product sales or qualified clients with a custom designed Landing Page for your Pay Per Click Advertising Campaign. Click here for more information on Landing Pages.