Pay Per Click (PPC) Landing Pages Maximize your PPC Campaign potential
Pay Per Click (PPC) Landing Pages are content specific web pages, designed specifically to garner qualified leads or sales for a product or service using your Google AdSense and Microsoft adCenter PPC Campaigns. Short and succinct by nature, Landing Pages present content geared to a users search results and offer a call to action. To discover more on PPC Advertising click here.
How PPC traffic as achieved
User searches for your product
Your ad is shown on the results page
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PPC Landing Pages
Searching for information on the internet can sometimes be an arduous task, users who find a page that produces the results they are looking for are more motivated than a user who happens upon your site by other means. Because we already have a good idea of what a user is looking for by the keywords or sponsored results ad they clicked on, we can produce a page that answers their search specifically.
How Dynamic Landing Pages function
This is a simplified version for the capabilities of Dynamic Landing Pages. Text could be varied in much larger areas than shown to include whole blocks of text or even images. You could even update the page to show the exact product or product range a user is searching for. This version focuses on garnering leads, but a 'Buy Now' purchase option can easily be used.
Sample Dynamic Landing Pages
The Landing Page does not differ from any standard web page other than it is usually shorter and its content is designed for maximum exposure to the information a user is seeking.
Text is designed to allow for updates dependant on the users preference.
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Using Dynamic content
With the use of Dynamic Text , the page content changes to produce a page with maximum exposure to the users keyword choice.
In the example above, the highlighted {Dynamic Input} areas will change depending on the settings determined by PPC Campaign Ad they clicked on..
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Dynamic results
In this example the user has searched for the term "Blue Widgets". The page produced shows the users search results for maximum potential along with a call to action. Extraneous information will be served with hyperlinks to the parent website, keeping the focus of the page on the results
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For more information on PPC Advertising click here.
To explore or manage PPC Advertising for your web site click here.
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Maximizing PPC Campaigns with Landing Pages
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