Pay Per Click (PPC) Landing Pages used for your Google AdSense and Microsoft
adCenter PPC Campaigns. They are content specific web pages, designed
specifically to garner qualified leads for a product or service.
Short and succinct by nature, Landing Pages answer a specific need to
a users search results and give a call to action to produce a sale or
a new client lead.
Searching for information
on the internet can sometimes be an arduous task, users who find a page
that produces the results they are looking for are more motivated than
a user who happens upon your site by other means. Because we already
have a good idea of what a user is looking for by the keywords or sponsored
results ad they clicked on, we can produce a page that answers their
search specifically.
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How Dynamic Landing Pages Function |
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This is a simplified version
for the capabilities of Dynamic Landing pages. Text could be
varied in much larger areas than shown to include whole blocks
of text or even images.
You could even update the page to show the exact product or
product range a user is ser aching for. |
Sample Dynamic Landing Pages |
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The Landing Page does not differ from any standard web page
other than it is usually shorter and its content is designed
for maximum exposure to the information a user is seeking.
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Using Dynamic Content |
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With the use of Dynamic Text , the page content will
change to produce a page with maximum exposure to the users
keyword choice.
In the example at left, the highlighted {Dynamic
Input}areas
will change depending on the users preference and setting
in the PPC Campaign.
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Dynamic Results |
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In this example the user has searched for the term "Blue
Widgets". The Results page is produced that shows the
users search results for maximum potential.
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