Pay Per Click (PPC) and Cost Per Click (CPC) Advertising Campaigns
Pay-Per-Click Advertising Campaigns offered by Google Adwords and Microsoft adCenter are the perfect vehicle to garner qualified leads to your website. An integral part of Search Engine Marketing, Pay-Per-Click Advertising Campaigns get results because they are shown to a user based on their search results, by giving a user what they are searching for, you've produced a highly motivated client whose interest is based on your product.
How PPC traffic as achieved
User searches for your product
Your ad is shown on the results page
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What is Pay-Per-Click?
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
How does Pay-Per-Click work?
Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad is shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.
How can I maximize the potential of my PPC Campaign?
Landing Pages for your PPC Search results are an excellent way to maximize your potential for qualified leads. These pages are simple in content and have either or short contact form or return the results of the product a user is searching for. The message point of the pages is to garner the most leads or sales possible from the users. Because users have clicked on a specific keyword the page can be changed dynamically to reflect what the user is searching for adding a personal touch to the pages message.
Can I track the results of my PPC Campaign?
Absolutely. Campaign management portals are web based, you can Log in at any time to see how a campaign is performing. Individual keywords and ads show data regarding clicks and click through's. You can produce reports of your entire campaign or select a specific set of dates.
How do I get started with my PPC Campaign?
With PPC Keyword Discovery, your optimum keywords are established along with their estimated traffic and cost of bidding on them. Then, with a budget established, your ads are designed to show in search engine results, pages with similar content, or by geographic or demographic specifications. You can even choose the time of day or how you would like to spend your monthly budget.
Can you do this for me?
My PPC Campaign Support Service will help you establish a budget, set up and manage your campaign and forward the traffic reports to monitor your campaigns results. You may choose to personally administer your account, no problem, I am here to support you either way.
Contact me to discuss the particulars of your PPC Campaign. As part of your Search Engine Marketing Campaign and to maximize the results of your campaign, be sure to review PPC Landing pages information.